Study: radio lags TV in use of social media

Asked about “their most innovative social media project,” only half of radio news directors answered the question, and half of them replied “nothing.” But those who responded more positively pointed to a new mobile application, an online community forum, or some kind of online debate in the works. “Then came blogs/podcasts, streaming, crowdsourcing or special news projects on the web.”

Tags: crowdsourcing, facebook, social-networking, twitter


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