The fall 2012 television slate comes with improved digital strategies from all TV networks. This week, we’ve already looked at the online arsenals from NBC and Fox. Today, let’s check in on the CW, which has amped up its offering on social, second screen and streaming to appease its young, digitally savvy audience.
Here are six trailers for new and returning CW shows; below the gallery check out CW’s digital onslaught.
CW Looks to Tap Into Pinterest and GetGlue Audiences
How serious is the CW about social? Very. They even orchestrated a “social media boot camp” this summer to educate show producers about the network’s strategy.
“This year, we see Pinterest and GetGlue as…
Brian Anthony Hernandez