Let’s face it. Most people don’t know what Hadoop is, how big a petabyte is or can even explain what wins big data can provide for their companies
And that’s OK.
When it comes to big data and analytics, there’s the hype — and then there’s the reality, said Tom Davenport, one of the world’s foremost analytics experts and author of Big Data @ Work.
One of the key messages that is coming out of the cloud computing camp at the moment is the concept that those who are thinking about this new paradigm of IT infrastructure purely through the lens of the old are missing out on the opportunities that it offers. A good piece on the issue comes from Rackspace Asia-Pacific chief technology officer Alan Perkins, formerly an influential chief information officer who had been an early cloud pioneer in Australia.
Drugs. It’s a difficult subject to navigate with your kids. Stories about drugs are all over the news, kids talk about them with each other, and popular media portray them as everything from liberating to devastating. So how are you supposed to approach such a large and controversial topic with your children?
Four foul-mouthed boys from Colorado have more substance than what meets the eye. No, really.
Beyond the fart jokes and raunchy shenanigans that made South Park a hit, a lot of fascinating facts surround the show and its creators. YouTube channel AllTime10s centered their latest list around the popular Comedy Central show with some little-known tidbits that fans may have missed over the years.
Ever wonder about the origin of Kenny's character? Or how many celebrity cameos have happened on the show? Watch the video to stuff your brain with South Park facts. Read more...
Messaging service has been bought for $ 900m by Rakuten, Japan’s largest e-commerce company by sales. So what are the secrets behind its rise?
Financial Times - Entrepreneurship
Somewhere between Snapchat’s rise and the NSA spying revelations, it became en vogue not to have our daily adventures and thoughts etched in stone on a timeline or profile page.
Capitalizing on this trend were Whisper, Confide and then Secret.
Now there’s Wut, from one member of Square’s founding team, Paul McKellar.
It’s a very, very, very simple app. Just a text screen with a fluorescent background. You type in what you want to say, and then it shoots out as a push notification to all of your friends. You never reveal who you are. (But people might be able to guess because they’re your friends, after all.)
“It’s an ambient pulse of what your friends are doing and using,” said McKellar, who quietly launched the app a few weeks ago with Beamer Wilkins.
Like Secret, it riffs off Frank Warren’s PostSecret project.
But Wut’s updates are even more transient than Secret’s. They live on the lockscreen, and then they disappear. You can’t go into the app to find them.
“Wut’s messages don’t build up over time. You don’t have to go back and read 47,000 tweets. The most you can see at any time is five messages,” McKellar said.
The app’s deceptively simple design — no content in a feed and nothing to look at inside — made it difficult for Apple’s app store reviewers to understand Wut’s purpose. They kept sending it back to McKellar until he had to literally record a video of himself using two phones for it to make sense.
The messages I get on Wut are pretty frivolous (see the attached screenshot where I asked a bunch of people to send me messages. Wut wut?!).
Occasionally, memes run through the community. Last week, it was about saying who you were having dinner or coffee with that day or night.
Wut’s push notifications are also silent, meaning the app won’t interrupt you if you aren’t looking at the screen.
“You’d never get woken up in the middle of the night by this,” said McKellar, who was most recently an entrepreneur-in-residence at SV Angel after leaving Square.
The hope is that this might take off amongst teens, who are used to being bombarded with messages all day long and get the idea of self-destructing content from products like Snapchat. Wut is currently bootstrapped.
TechCrunch » Social
Now that the San Francisco Municipal Transit Agency has approved a pilot program to oversee tech commuter buses from the peninsula, they’re asking for feedback from the community.
A few weeks ago, the board of the SFMTA approved a program where tech companies like Apple, Google and Facebook would have to pay $ 1 for every stop they made.
This week, the agency just opened up a page here where San Francisco residents can offer input on where buses should stop.
Should they be centralized at one place or distributed throughout a neighborhood?
Should certain stops be prohibited because the buses are causing too many congestion issues?
Whoever you are — whether you a San Francisco-based tech worker that commutes down to Mountain View or Menlo Park or someone who feels their rents are disproportionately impacted by an influx of Silicon Valley-based workers or a bicyclist that has to get around these buses — you should participate.
Why? Because San Francisco city policy does actually get decided sometimes by whoever can pack a hearing room with the most people. (Really.)
Even though the city’s supervisors and MTA board members are trying to represent the best long-term interests of people living here, they are human too and can be psychologically affected by people yelling at them in a room. There will be neighborhood organizations and local advocacy groups that will be rallying to eliminate or move stops.
So if you really care about this issue, please have your say too.
So who placed bets with us on the next Microsoft CEO? These were the odds we posted back in November:
- Stephen Elop 1/7
- Alan Mulally 6/1
- Satya Nadella 7/1
- Tony Bates 10/1
- Mike Lawrie 20/1
- Sheryl Sandberg 25/1
- Bill Gates 50/1
Anyone go with Nadella? Seven times your investment isn’t so shabby.
Big buttons are better. Creating a sense of urgency is important. Simple and clean and elegant is better than complex and busy. Most of us who build websites have thoughts and ideas about conversion optimization: the art and science of transforming visitors into customers.
Most of our ideas just might, however, be completely wrong.
“Best practices don’t work,” Chris Goward of Wider Funnel said today at GROWtalks. “Most of what’s been said out there … people make it up … they have to come up with new content for their blog posts.”
Goward proved his point by showcasing several versions of a popular, 1-million-subscriber wine sales site, WineExpress.com, that he tested. Most of the web-savvy technical audience picked a simple, cleaner version with a larger buy button and larger sales text.
We were wrong.
“As much as you’re a smart marketer, you won’t know what they’ll respond to best,” Goward says. “In this case, visitors were high-net-worth people looking for classy wines. Anything that smacked of marketing turned them off.”
Which means that while there’s some standard dos and don’ts that are almost always valid — rotating homepage messages are distracting, leading with video hurts conversion — each unique site and each unique set of target customers has enough variation that only one good overall solution exists: testing everything.
And that’s more than something you do occasionally or episodically, according to Goward.
“Testing is not just a tactic … it’s a strategy,” he said. “It can inform the entire business … you can use the results to get insightful findings about your target audience.”
Goward has used that strategy to help Silicon Valley startups like Expensify realize a staggering 47.2 percent improvement in conversion of homepage visitors to signed-up users, accelerating the company’s trajectory to a million users. Using his insights document management company Iron Mount achieved four times its previous rate of lead generation. Google is a customer as well.