Crowdfunding sites hit at new rules

Some warn they are too lenient to protect investors, while others claim they will thin the ‘crowd’ of potential business backers
Financial Times - Entrepreneurship

FCA outlines crowdfunding rules

Online platforms for lending, borrowing and investing face scrutiny as regulator stipulates sites must provide clear and fair information to consumers
Financial Times - Entrepreneurship

If you want your crowdfunding campaign to accept Bitcoin, Crowdtilt has you covered.

The crowdfunding company today launched CrowdtiltOpen, an open source crowdfunding solution that enables anyone to crowdfund anything on their own sites. It’s the polished version of Crowdhoster, which the Y Combinator startup unveiled and beta tested last year.

The CrowdtiltOpen feature list is huge: It supports Bitcoin payments, recurring billing, analytics integration, and all sorts of customization options. Registered non-profits can use it to produce tax-deductible receipts for crowdfunded donations. Entrepreneurs can easily turn a campaign that’s hit its funding target into an e-commerce landing page, like the Beep campaign, which reached its goal after an hour or two.

If there’s a feature you want that isn’t available, you can always build it, because CrowdtiltOpen is open source. There’s room for premium services, too: BackerKit, for example, is building a customer relationship management system on top of CrowdtiltOpen. That’ll cost a bit extra, but Beshara promises the core version of CrowdtiltOpen will always be free.

Crowdtilt exists because of the open source tools that we’ve been able to make use of, so this is our way to give back to the open source community,” Crowdtilt CEO James Beshara told VentureBeat. “It will produce wildly more interesting results by giving it away for free than if we tried to monetize this thing.”

CrowdtiltOpen’s support for Bitcoin has the potential to simplify international crowdfunding. If you’re in Mexico or Indonesia and can’t find a credit card processor to help with your project, you can choose to accept Bitcoin as your sole crowdfunding payment option. Or if you want to accept payments from any country in the world, you can add Bitcoin support alongside other payment options.

Crowdtilt loves Bitcoin — and that’s not just plastic bullshit corporate sponsorship of something that has become trendy,” said Beshara. “As developers, we’ve been big fans of Bitcoin for a long time.”

Hundreds of folks ran crowdfunding campaigns using Crowdhoster, but now that Crowdtilt is no longer vetting the campaigns, Beshara expects a flood of activity. He’s particularly excited about CrowdtiltOpen’s implications for commercial, civic, and political crowdfunding, which are currently overshadowed by crowdfunding for creative projects.

“Nike wouldn’t use Kickstarter or Crowdtilt or Indiegogo, but it definitely would host a crowdfunding campaign on its own domain,” he said. “A couple big brands have turned to crowdfunding but haven’t truly embraced it … this new tool allows them to control the thing … they want to control the most: their brand.”

There’s a queue of 4,000 organizations ready to use CrowdtiltOpen, said Beshara, including some major brands (he declined to disclose which ones).

“I think crowdfunding is going to be 15 percent of commerce on the web in five years — it’s going to be so massive,” Beshara told VentureBeat. “But the only way to really rip the lid off this thing it to provide accessible tools.”

Crowdtilt is based in San Francisco, Calif., and currently has 34 employees. It raised $ 23 million in December, bringing its total capital raised to $ 37 million.


VentureBeat » Entrepreneur
Eric Blattberg

Popular Crowdfunding Site Kickstarter Says It Was Hacked, Urges Users to Change Passwords

Chief executive Yancey Strickler says customers’ email addresses were taken, but no credit card information was obtained by hackers.


Equity crowdfunding is about to come to unaccredited investors the United States, but some of the Securities and Exchange Commission’s proposed rules are hugely impractical.

If we don’t push the agency to implement some fixes, crowdfunding may be dead on arrival.

It’s historic when Congress passes legislation with nearly unanimous bipartisan support. Such was the case with crowdfunding in 2012: It passed the House with 96 percent approval and the Senate as part of the JOBS Act with 73 percent approval — not too bad in an era of “broken Washington.” It has been almost two years since President Obama signed the bill into law. In October 2013, the SEC released 585-pages of proposed rules for debt and equity crowdfunding.

While there are a lot of good rules, there are several proposed rules that we believe could make crowdfunding more difficult to use than other forms of financing. Here are four fixes that we believe will protect investors while increasing the utilization and effectiveness of crowdfunding by both Main Street businesses and high growth startups.

Decrease lawsuits by making investors acknowledge the risk and allow crowdfunding sites to curate deals

The legislation allows for transactions to take place via broker-dealers or crowdfunding portals. Both types of firms need to be registered with the SEC and are overseen by the Financial Industry Regulatory Authority. The intent of the legislation was to allow funding portals to operate with lower costs and regulatory burdens, much like perks-based crowdfunding platforms (think Kickstarter). They list campaigns but leave the diligence and funding decision up to the crowd. Under the proposed rules, however, funding portals face a unique dilemma.

In the rules, issuers must complete disclosures mandated by law (business plan, use of proceeds, valuation and how it was determined, capital structure, etc). Funding portals must verify that these items exist, but cannot prepare them or get paid to vet them like broker-dealers — this could be considered investment advice, which falls under additional regulation. So they are forced, by the regulation, to play a “hands off” role.

Yet, according to the proposed rules, funding portals are liable for any material misstatements in the disclosures. So portals can’t dig into the details, but they’re accountable for them.

This situation is like if you were a gym instructor and weren’t able to remove pieces of equipment that you thought could be dangerous for your members. If they used the equipment and hurt themselves, they could sue you, even if you did not want the equipment in your gym in the first place. If this were the case, given our litigious society, pretty soon there would be no more gyms.

The rules need to maintain the ability for investors to sue for fraud, while reducing lawsuits against companies that just fail. Even though the legislation mandates that investors complete an education series on crowdfunding, investors should also be required to sign a document acknowledging they could lose all their money, that they are responsible for reviewing the investment materials prior to investing, and if they can’t afford to lose that amount of money, they should reduce the amount or not invest in the deal at all.

Funding portals should also be allowed to fully curate deals, not just have generic exclusion criteria in their terms of service. They need the flexibility to keep deals off their platform that they do not deem worthy. This can benefit investors by keeping out deals that are not ready to raise capital, not fundable, or not worthy from the portal’s perspective for listing.

Add a “test the waters” safe harbor provision so companies can measure interest in their campaigns

Under current proposed rules, companies must spend thousands (or potentially tens of thousands) of dollars on preparations to raise capital, even before they know if there’s any interest in their campaigns.  Many people do not have this money prior to their campaign, which is usually why they’re raising money for their business in the first place.

Businesses should be able to post their proposed deal on a crowdfunding site and be flagged “testing interest.” If enough interest exists, it is a good indicator that the company may proceed with the offering and its associated costs. If not, it’s back to the drawing board. This will save time and money for everyone.

Reduce the cost to crowdfund by modifying accounting requirements and the thresholds for CPA reviews & audits

Initial and ongoing costs to raise capital cannot be totally out of whack with how much one is trying to raise. The JOBS Act mandates a CPA review for raises over $ 100,000 and audits for raises over $ 500,000. After talking with several auditors, we’ve learned that accounting reviews are almost as costly as full audits. The most expensive part is making sure the systems are in place (review) to account for and document the money flows (audit). We also learned that for companies using crowdfunding, an audit of this size will provide minimal investor protection because there’s usually little (if anything) to uncover.

The legislation gives the SEC discretion to adjust these limits. While the cap in the bill restricts issuers from seeking more than $ 1 million per year, we suggest the following ranges for accounting oversight:

  • Capital raise of $ 1 – $ 499,999: CEO sign-off
  • Capital raise of $ 500,000 – $ 900,000: CPA review
  • Capital raise of over $ 900,000: CPA audit

This satisfies the need for an audit per the law, while dramatically reducing the costs of raising capital under $ 500,000. It also prevents startups from having to use accrual accounting methods (more expensive and complex) from day zero.

If the audit requirement must remain, another possible solution could be the creation of a format for a “crowdfunding accounting review / audit” to streamline the process and reduce the costs while protecting investors. Audits and reviews need to scale to the size of the entity.

Scale the disclosures to the size of the offering

The rules require onerous levels of ongoing disclosures. For startups and small businesses, the current disclosure requirements will be a burden and a distraction. The rules should decrease the volume of filings and provide standard disclosure forms for issuers to use. The point of periodic disclosures is to inform investors of any “material” changes in a company or its financials. This can be accomplished with a modified annual disclosure form that should include these three questions:

1) Have there been any material changes to the business operations (customers, vendors, suppliers, competitors, product issues, market conditions, etc.) from what you originally put in your offering documents or since you last filed this form?

2) Have there been any material changes to your cash position that would affect the operations of the business going forward?

3) Have there been any material changes to your expenses from what you originally put in your offering documents or since you last filed this form?

Companies that are raising under $ 300,000 shouldn’t have to comply with current proposed annual SEC filings because the costs will outweigh the benefits. But following best practices (and the desire have a solid crowdfunding reputation and the ability to go out and get follow-on investment), these companies should provide regular updates on the status of the business to investors. Companies raising between $ 300,000 and $ 5 million should file a modified form in which they answer the three questions above.

Is this a comprehensive list of everything we’d change? No. But for now, this is a short list of common sense, bipartisan changes that we believe that all parties (House, Senate, SEC and White House) can consider seriously because everyone wants the same thing: efficient capital formation and investor protection. Now that the SEC is finalizing the rules, we hope they will consider scaling their requirements so small business and entrepreneurs can finally get the help they need that is aligned with the legislative intent of The JOBS Act.

Sherwood Neiss (@woodien) and Jason Best (@CrowdCapAdvisor) helped lead the U.S. fight to legalize debt and equity based crowdfunding, and co-founded Crowdfund Capital Advisors, where they provide advisory and implementation services to investors, governments, multi-laterals, and entrepreneurs seeking to create effective strategies in this new form of early-stage finance. They co-authored Crowdfund Investing for Dummies, as well as the World Bank report Crowdfunding’s Potential for the Developing World. They are also both Entrepreneurs-In-Residence at the UC Berkeley Center for Entrepreneurship and Technology.

VentureBeat » Entrepreneur
Sherwood Neiss & Jason Best, CCA

We can’t all be biotechnologists pioneering treatment for Alzheimers, or ecologists saving the majestic Markhor of Pakistan from extinction, but gosh darnit, we can help push the frontiers of science forward.

Microryza, a crowdfunding platform to follow and fund scientific research, as changed its name to Experiment and opened up its platform to a wider scientific community.

“When you think of science, you think of universities and the government giving grants,” cofounder Cindy Wu said in an interview. “NIH used to fund 30% of projects, and now they are only funding 10-15% of proposals and the number of proposals as doubled. There are a lot of politics involved and really the only researchers that get funded already have a track record. There is a huge subset of scientists being neglected.”

Experiment provides an alternative way for people to attract financial support for their scientific projects.

Researchers that pass the vetting process post their project with a funding goal and time frame, an overview of their work and the project’s goals, their background, and a proposed budget. Backers projects can track the progress as experiments unfold and have the opportunity to interact directly with the researchers.

The site includes categories for education, biology, chemistry, engineering, psychology, physics, computer science, medicine, ecology, economics and palentology. Project examples include research into how predator species of crab is affecting clams in the Pacific Northwest, how natural gas tracking contributes to air pollution, and cancer research.

At first Experiment only allowed people with a lab or university connection to put up projects. This approach kept the quality of the projects high and ensured trust from the backers. Now it is opening up the platform to independent scientists as well.

“One of our biggest campaigns was from a husband and wife team, Wu said. “The wife graduated from Harvard Law School and found out she had a genetic disease and only 10 years left to live. She quit her job, went to MIT to learn about prion diseases, and they have devoted their entire lives to figuring out how to cure this disease. After we saw that story, we thought people who are non-scientists could contribute a lot as well.”

Experiment is also eyeing new areas of scientific research. The startup is beginning to recruit space projects, and after that will look for ocean research efforts. It also launched a community peer review feature so researchers can discuss each others work and endorse projects.

Experiment has funded 85 projects to date, which have attracted over $ 600,000.

Wu said that science has become a world where almost all the funding comes from grants and universities, but it wasn’t always this way. She gave the example of the Medicis funding Galileo as he developed the telescope, or how the March of Dimes was a nationwide fundraising effort to develop the polio vaccine.

The rise of crowdfunding has created new opportunities to change how projects of all kinds get funded, whether it is a creative project on Kickstarter, a medical procedure for someone in need on Watsi, or delving into the eating habits of the Daspletosaurus on Experiment.

“We are bringing science funding back to how it used to be,” Wu said.

Experiment is based in San Francisco. It participated in Y Combinator and is backed by seed funding from Index Ventures and Andreessen Horowitz.

VentureBeat » Entrepreneur
Rebecca Grant

As Comment Period Closes, Debate Over Equity Crowdfunding Rules Rages On

The Securities and Exchange Commission released provisional rules to regulate equity crowdfunding on Oct. 23. The comment period officially ends on Feb. 3, but there is no end in sight to the debate.


Triumph of capital-raising takes to skies

Crowdfunding and deregulation help a serial tech entrepreneur make a single-seater e-Go aircraft designed and built in the UK a commercial reality
Financial Times - Entrepreneurship

After A Pivot, WePay Raises $15M To Focus On Payments API For Marketplaces, Crowdfunding Sites And Others


WePay, an online payments startup, is announcing $ 15 million in Series C financing, led by Phil Purcell of Continental Investors, who us the co-founder of the Discover Card and former CEO of Morgan Stanley. Others who participated include Max Levchin, Maynard Webb (WIN Investment Network) and Raymond Tonsing. This brings WePay’s total funding to $ 35 million.

The Y Combinator-backed startup originally formed to make it easier for groups to collect money and make payments together. The startup then pivoted slightly to become simple platform for businesses to collect and manage payments online. The startup added support for event registration and ticketing, custom invoicing, donations, mobile payments and e-commerce.

In 2012, WePay rolled out a white-label payments API and lowered its prices to court third-party developers and debuted an easy way to embed in-line payments. The startup has also been doing some compelling work in the development of Veda, an intelligent social risk engine that leverages social media data as well as traditional business data to catch merchant fraudsters.

As founder and CEO Bill Clerico tells us, now WePay’s entire business is its payments API, which focuses specifically around on infrastructure needed for payments for platform businesses. Specifically, WePay specializes in coordinating payments for marketplace or crowd funding platforms, basically enabling individuals to transact and process payments at scale between a lot of individuals. For example, uses WePay for payments. And marketplace for artisan goods CustomeMade is also a customers.

Another area where WePay has aimed to differentiate from others in the space like PayPal, Stripe and Balanced, is in fraud and compliance risk.

The startup’s proprietary Veda social risk engine uses data as a way to underwrite merchants and make sure they are actually verified sellers. Sort of like a ‘WePay credit score,’ the engine uses data from social networks such as Facebook, Twitter and Yelp coupled with proprietary algorithms to mine and analyze a merchant’s social signals to gain a more accurate picture of risk. Veda also uses pattern recognition, integrated support data, and automatic cross-referencing to analyze risk. Veda needs five pieces of information (versus the 21 some payment companies require) to get started: first name, last name, name of business, email address, and phone number. Merchants can be approved within minutes.

Despite the slight pivot from group payments, the new bet seems to be paying off from a growth standpoint. Revenue from WePay’s payment API has grown over 600% in the last year, and the company has over 300 platform partners.

Clerico says that the new funds will be used for product development and international expansion.

Leena Rao

Indiegogo Co-Founder: When We Started, the Word ‘Crowdfunding’ Didn’t Exist (Video)

Danae Ringelmann shares how she helped bring the concept of crowdfunding to life.