PreneurCast is a podcast for entrepreneurs by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. In response to a listener question, Pete and Dom discuss their Top 10 Tools – the ones they use every day to improve their efficiency and reduce [...]
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Facebook brand pages are out of control.
At least, that’s what Manalto founder and CEO Anthony Owen told VentureBeat yesterday, discussing the $ 1 million seed round his company just raised to expand its social media management platform and bring it to the U.S.
While Owen was working at Stardeals, a subsidiary of Groupon Australia, he ran into companies that handled social media management for enterprises of all sizes. But they couldn’t run a state or national deal without all their franchises on board — and he found each franchise’s social media presence differed dramatically.
“There’s no brand consistency, even though some of them have massive followings,” he said.
That realization provided the inspiration for Manalto, which connects multiple Facebook pages to one central dashboard. Owen is specifically catering to larger enterprises who want granular control of their local social media presence.
“We overlap with a bunch of companies — I think we’re all kind of heading to the same place on the map — but … we built it with the enterprise as its core, and we’ve got an [small- to medium-sized business] product that’s spun out of it,” he said. “All these other guys started with the SME and spun out to the enterprise. I think that’s the key difference.”
Companies using Manalto can organize their pages however they want: by state, product, whatever. They can add user accounts with hierarchical control, so creative agencies might be allowed to post images but nothing else, for example, or junior staff might need to have their posts reviewed by a superior. Manalto can also create custom integrations with Facebook, like bringing a shopping cart or pay-per-view video onto a brand page.
The current version of Manalto, which has been live for about half a year, only works with Facebook, but a major version 2.0 update coming in Jan. will add Twitter, Pinterest, and “possibly one or two other platforms,” said Owen, referencing Tumblr and Foursquare as potential candidates. The startup is currently hosting all client data in its own data center, though it’s exploring integration with Box and Dropbox, which could help offset operating costs as it grows.
Manalto raised the $ 1 million in seed capital from Europlay Capital Advisors and Raven Capital, as well as a group of Australian angel investors, who previously invested just under $ 500,000 in the startup. It currently has 10 employees: seven in Melbourne, Australia and three in Santa Monica, Calif., its U.S. headquarters. The startup will use the new capital to continue development efforts and build up a sales and marketing team in the U.S.
“In short, what this software really does — well, I don’t see it as a disruptive technology,” said Owen. “I see it as a technology that solves a massive problem, and anyone with multiple products can benefit.”
VentureBeat » Entrepreneur
Workers at all levels of the enterprise have been bringing their own mobile devices to work with them and demanding their work tools behave more like their trusty iPads and iPhones. IBM is obviously widely used in the largest global companies and now the conversations employees have on its Connections system can live in HootSuite.
What a difference a day makes. In just 24 hours, two new features on two social media platforms have created quite the kerfuffle. Let’s recap, shall we?
PreneurCast is a podcast for entrepreneurs by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. This is the first in a semi-regular series where Pete and Dom provide tips and ideas to improve the profit a particular kind of business by following [...]
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This week’s launch of Microsoft’s Socl app does little to help the crowded social scene. Just how many social media icons constitute too many for a site designer or visitor to stomach?
Sites are starting to look a little crowded with Microsoft’s Socl icon joining the likes of Facebook, Twitter, FourSquare, Pinterest and others demanding space next to posts or on stores, at the top of sites and on advertisements or campaigns.
There are lots of interesting services that provide social distribution and the inclusion of interesting content into media releases. PitchEngine is one that springs to mind. But Coca Cola, a company that often leads the way in marketing and communications, has a very interesting strategy. This video from a Ragan Communications event last month, has [...]
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Sophia Amoruso saw that for today’s consumers shopping and social media constantly collide and put this at the heart of her fashion website
Financial Times - Entrepreneurship
Buffer, the social media scheduling service, experienced a potentially brand-damaging security breach last month that saw a slew of weight-loss spam posted to Twitter and Facebook on behalf of its users. And although it turned out to be the company's database provider, MongoHQ, that was the origin of the compromise, Buffer, by its own admission, was squarely to blame as it hadn't encrypted access tokens for the social media services it supports. Today the startup is announcing a host of new security measures, including encrypting user email addresses and access tokens, and 2-step login, in a bid to restore confidence in its wares.
“With all that trust given to us, despite the big mess, we wanted to really step up our game in terms of safety and security,” writes the company on its blog. “For the past few weeks, we have been focusing on making Buffer the safest, most secure way for you to manage and publish to your social media accounts. We have a number of awesome things to show you. The most important step in this process is a feature we're announcing today: 2-Step Login”.
An optional setting for all Buffer users, 2-step login requires an additional security code to login to your Buffer account. It can be powered by SMS, requiring each user to register a mobile phone number with their account, or Google Authenticator, Google's own 2-step authentication app for iOS and Android. Both single and team Buffer accounts are supported. It's worth pointing out, however, that 2-step login, though a very sensible move, especially since a brand's image is essentially in the hands of its employees and Buffer's security, wouldn't likely have prevented the recent breach. But it's a good thing, nonetheless.
To that end, Buffer has also added encryption for user emails addresses and access tokens for social media services (Twitter, Facebook, Google+ etc.), preventing exactly the kind of hack that caused last month's “big mess”, as well as having all of its own team members change their passwords and set up two-factor authentication (where possible) on accounts for Google, Github, Stripe, HipChat and Dropbox. The thing about security is it's only as strong as the weakest point in the chain, and that is more often people.
TechCrunch » Social
PreneurCast is a podcast for entrepreneurs by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. This week, Pete and Dom finish off the Q&A questions from Episode 100, their live Q&A session. Questions covered in this episode include: Should I focus on promoting myself More Info »
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