If you’re anything like me, you want your mobile device to fetch exactly what you ask for without requiring much effort on your part at all. And though Siri and Google Voice Actions do pretty well when you give simple commands or ask simple questions like “What temperature is it?” or “ Why is Tom Daley trending on Twitter?” they are less likely to be able to come up with a list of your beloved’s favorite restaurants from the conversations you’ve had via email.
Facebook is determined to be your top content discovery destination, so it's making several tweaks to its News Feed including showing more links to articles, displaying a “related articles” box when you click those links, and bumping old links back to the top of the feed when friends comment on them. The goal is to make Facebook the hub for both news sharing and discussion.
Facebook says referral traffic to news sites increased 170% this year, outpacing its user growth. Still it's up against serious competition in the news discovery space from specialty services like Flipboard, Prismatic, Circa, and others, as well as social networks like Twitter and Google+.
Today's move could be designed to box them out. It also ties in with Facebook's overarching initiative to become the global watercooler for real-time events. Facebook doesn't just want to host random commentary, but link sharing related to big moments as well.
Specifically, in an effort to help people find more interesting news stories, it will show more news article links in the feed, “particularly on mobile”. It will also show a Related Articles box below links you click. This can show other articles by the same news outlet or that a related to the same topic.
Facebook will also resurface links you might have already seen in the feed, but that have received new comments from your friends. Facebook believes the highest potential for engagement is not just in helping people broadcast news but giving them a place to talk about it.
Finally, Facebook also says it's going to work on distinguishing between shallow meme posts and true news articles so there's less click-bait in the News Feed. Facebook warns ”This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.” That's a big deal to content publishers who rely on Facebook for traffic. Facebook Pages may not be able to score as much easy visibility for their brands by just spewing Lolcats and other image macros.
While Facebook's relevancy-sorted feed works fine for discovering evergreen articles and the big ideas of the day, it lacks the immediacy of chronologically-sorted real-time feeds that excel at breaking news. To win the news discovery battle, Facebook may need to devise a way to recognize and surface not just what content is the best, but what's important right this minute.
TechCrunch » Social
As contradictory as it sounds, some intranets, social platforms, knowledge exchanges and internal communities run the risk of being too successful. They’re in danger of reaching a stage in their development where their size, success and growth can cause complacency.
US retailers had a lot to be thankful for this Thanksgiving weekend as consumers turned their attention from family dinners to good deals, driving mobile sales to record highs. According to just released statistics from Adobe, "consumers took full advantage of their mobile devices to shop on Thanksgiving Day and ‘omnishop’ while in stores on Black Friday," triggering back-to-back billion dollar shopping days.
Data silos days are numbered. Businesses that organize around products or business functions and not data will disappear.
Apple’s one-day Black Friday sale rolled out from midnight around the world, offering gift cards in most places instead of discounts on major items and accessories.
Europe is a little more lucky with discounts on the desirable iPad Air and iPad mini, while the major retailers and stores are doing all they can to attract customers with big deals.
I’m thankful this Thanksgiving for my family, coffee, Dexter on-demand and the fact I was such a slow baserunner in college, I set the team’s single-season record for doubles when theoretically half of the hits should have been triples.
(Wasn’t that a clever way to be self-deprecating, yet boastful for an even-now-slower old has-been?)
Anyway, what should marketers be thankful for this holiday? I poked around to find out.
eZ Systems has launched eZ Publish 5.2, a short term release that adds a suite of digital marketing and customer experience management (CXM) tools to the mid market focused Web CMS.
Google is upgrading its Google Place for Business service so users can collect everything their customers are saying about them online in a single, viewable place.
Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world.
Today, we're looking at three particularly interesting storiesGoogle’s executive chairman, Eric Schmidt, wrote a step-by-step guide to help his friends make the switch from iPhone to Android, called “Eric’s Guide: Converting to Android from iPhone.” In a patent case involving online retailer Newegg.com and patent-holding company TQP, the jury ruled in favor of TQP. And in another ongoing patent dispute, this one between Samsung and Apple, a federal judge rejected Samsung’s motion for an emergency stay of the trail. Read more...