Did Google Kill Social Media Marketing?


The search giant may have announced that it's not going to be investing any further in social software platform Wildfire, but that doesn't mean all is lost.


Entrepreneur

Police Turn to Social Media to Fight Crime, Dispel Rumors

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Lieutenant Chris Bolton of the Oakland Police Department was skeptical of social media in 2011

As the Chief of Staff for Oakland's Chief of Police and a 13-year-vet at the time, he didn't see the benefits of having a department-monitored social media presence. "Without having tried [social media] and without knowing anyone else in law enforcement who was using it, I associated it with many more risks and consequences than I did with benefits," he says

That was Bolton's mindset until April 2, 2012, when 43-year-old One Goh entered Oikos University, a Korean Christian college in Oakland, Calif. Goh carried with him a .45-caliber handgun which he used to murder seven people at the school before surrendering to police at a nearby Safeway Read more...

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Kurt Wagner

DoSomething.org Is Upping the Snapchat Game

Dosomething

DoSomething.org is all about empowering young people.

The organization, one of the largest non-profits for teens and young adults in the United States, connects 13-to-25 year olds through a wide variety of social causes. It didn’t take long for DoSomething.org strategy leaders to realize that Snapchat users fall within that exact age demographic.

The organization has since focused on building a strong Snapchat following. By creating charismatic Snapchat stories, DoSomething.org has been able to connect to their followers in an entirely new way. We sat down with two of its team members, Colleen Wormsley and Bryce Mathias, to discuss their Snapchat journey. Read more...

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Dasha Battelle

You can't find everything YouTube has to offer just by using the search bar

The social video site has been known to hide Easter eggs (hidden messages, jokes or features) deep within in its site. Games, inside tech jokes and pop culture references to memes, Star Wars and Star Trek are all buried inside — but not if you know how to dig them up

We've gathered a list of 12 awesome YouTube Easter eggs you should hunt for. May the force be with you

Have something to add to this story? Share it in the comments. Read more...

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Yohana Desta

What Would Jane Austen Do? A Guide to Social Media Etiquette

The author famous for her characters who make life-changing social blunders can teach social media users a thing or two.


Entrepreneur

Oh, the Irony: Coke Slams Social Media Addicts in New Viral Video

Coca-Cola's solution for society's intensifying gadget addiction involves a cone collar that prevents you from fixating on your phone -- but not from drinking Coke.


Entrepreneur

Social Media Customer Care Startup, Brand Embassy, Gets $1M Seed To Power A Global Push

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UK-based Brand Embassy, a provider of social-media based customer care services to help businesses manage communications with customers via channels such as Facebook and Twitter, has closed a $ 1 million seed round from two new funds, Rockaway Capital and Spread Capital.

The new investment is an exit deal for two early Brand Embassy investors: StartupYard, a CEE technology accelerator where Brand Embassy was incubated, and Michal Nydrle, owner of Kindred Group.

We understand that StartupYard saw a 20x return, which it will use to fund a future cohort. If we presume — and it’s only a presumption — that the Prague-based accelerator invested €10k in Brand Embassy to incubate the startup, that’s a €200k return (~$ 274,000). This was separate from the new $ 1m raise.

Brand Embassy’s two new investors said they are anticipating global growth thanks to the growing importance of social networks as a customer care channel. Its software-as-a-service offering gives users the ability to manage multiple social media sources, and generate various reports such as engagement and workflow reports. The company’s top tier package also integrates with Salesforce.com.

“I see Brand Embassy as a global project which already has a strong position and I am anticipating substantial growth as this whole segment of caring for customers via social networks grows in importance,” said Jakub Havrlant in a statement. Havrlant, an internet entrepreneur and investor, put money into Brand Embassy through his Rockaway Capital seed investment fund.

Brand Embassy, which was founded back in 2011 but  launched its service in 2012, said it will use the funding to expand the feature set of its product and open six new offices worldwide, as it looks to expand a cumulative customer base of more than 50 large international clients. Its client roster has included names like Vodafone, Telefonica O2, T-Mobile, AVG, Diageo, Johnson & Johnson, KIA, ING, Prezi and GE Money.

“We’ve opened offices in the USA, Dubai, Portugal, Slovakia, Spain, and Latin America to complement our offices in Prague and London,” said CEO Vit Horky in a statement. “The partnership with new investors will help us expand our sales and product development team and launch new unique product features.”

We’ve previously covered Brand Embassy’s acquisition of semantic search startup Beepl, back in 2012 — a startup co-founded by TechCrunch writer Steve O’Hear (who was not a TC writer while working for Beepl).

Brand Embassy integrated Beepl’s technology into its SaaS platform to power features such as automated tagging, assigning and behavioral learning based on the meaning of customer comments from across the entire social web.

TechCrunch’s Steve O’Hear contributed to this report


TechCrunch » Social
Natasha Lomas

Think, Listen, Respond, Repeat: 7 Social Media Week Strategies You Shouldn’t Miss #SMW14

Indian sunset by Asa Aarons

If the phrase "always on, always connected" doesn’t give you anxiety, then it just might give you inspiration. At least that’s what the organizers of Social Media Week (SMW) are hoping.

The theme of this year’s global event, happening right now in eight cities on four continents, is The Future of Now … and yes, you guessed it. Now is defined as constant, pervasive, unstoppable hyper-connectivity. Think about it, from the perspective of the SMW organizers:

Communication technology unites us, relays news equally with opinion, transports us to worldwide events and shrinks distances between our relationships. We’re tuning into events that we’ve never before been able to access and witnessing other people’s experiences unfold in real time.

It’s enough to make your head swim … or your heart sink. What’s it all about? Can I create infinite connections without burning out?

Read full story...


CMSWire.com - All News

9 Amazing Artists to Follow on Twitter

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Today's artists aren't limited to creating with paint or clay. Many of the most inventive people in the art world are thinking on a much larger scale and using unexpected materials in their work. And the best thing is that you can find many of them sharing their unique views of the world 140 characters at a time on Twitter

These nine people aren't just artists. They're also illustrators, authors, designers, speakers, bloggers and activists. They're great examples of how the art universe has expanded beyond museum and gallery walls to encompass many other disciplines. You may find yourself thinking about art and what it can be in brand new ways thanks to these folks Read more...

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Anna Washenko