Lisa Barone, the Vice President of Strategy at Overit, a social mediamanagement company, recently spoke with CMSWire about three key factors SMB’s have to consider before launching a social mediacampaign.
This week, while we were checking out the new Gmail or crossing our fingers that we were important enough to have our Facebook pages verified by Zuckerberg, there were some smaller, but significant updates releasedacross other platforms and networks.
These days, your Facebook Timeline can serve as a digital scrapbook of your life: birthdays, graduations, weddings, trips to Disneyland and, yes, the time you got a puppy. A new service wants to helpFacebook users move those memories from the cloud into a permanent, physical keepsake.
Likebooks will convert content from your FacebookTimeline and print it in a physical book, as shown in the video above. Your status updates, photos and comments from friends can be printed in your custom book. Content is either pulled from a specific date range or an entire year (as far back as 2007)
Depending on how much content you choose to archive, a Likebook can cost from $ 12 to $ 137 and can range from 25 to 500 pages. They even come in soft or hardcover. Read more...
The company has just secured a $ 4.4 million A2 round led by Octopus Investments, including a $ 3.2 million investment alongside a previous $ 1.2 million convertible note. The investment is aimed toward powering the UK-based company’s expansion into the U.S., as well as further product development and hiring.
This latest A2 round comes on the heels of a $ 2.4 million Series A round in May of 2011, bringing the company’s total funding to just under $ 7 million.
Conversocial is a social media management software that is pioneering in the third wave of CRM social tools. Founder Joshua March explained that the first wave of big brands and social media was the act of monitoring what was being said. Very soon, that monitoring turned into ways to push information out to customers, in the form of deals, contests, or promotions.
Now, however, the focus is on customer service powered by the immediacy of social networks. “Users have learned that tweeting a complaint or question, or posting it on Facebook, is a lot faster and easier than calling a customer service line or sending an email,” said March. “Plus, it adds a level of transparency to the conversation because everything is public.”
Conversocial is trying to capitalize on the social media conversations happening all over, by offering software that works inside a company’s callcenter to help employees prioritize complaints and questions, and answer with speed and care.
The company is now adding two new platform upgrades to its system, a real time management dashboard (which lets users see incoming social complaints and questions, and a Conversations workflow, which will prioritize incoming inquires.
Though Conversocial’s presence is mostly focused in the UK, it has some impressive clients including Barclaycard, GoDaddy, Hertz, JackThreads, and Sephora. In fact, the company has tripled revenue over the past twelve months, and internal projections say this growth rate will continue on.
See, whenever a new customer service tool is made available, it usually results in more overall customer service inquiries, as opposed to a migration from one mode of communication to the next. For example, when the phone was introduced as a way to contact companies, people didn’t stop writing letters. There was just a truckload of new people who felt their problem warranted a phone call, whereas it maybe wasn’t worth the inconvenience of sending a letter.
The same has been true for the introduction of email, and now social media, meaning that Conversocial is fielding more and more CRM inquiries every day.
The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.
The company also launched a new product this week. It’s the first thing you’ll see if you go to the Adly website — a button that says “Match Me Up!” which allows Adly to analyze a business’ existing content and followers, then find publishers who are a good match to “amplify” their content.
For example, when I signed in with my personal Twitter account, Adly said it found six celebrity publishers who, collectively, could increase my reach 61x and my engagement 31x. They include a blogger/entrepreneur with 103,000 followers, an analyst with 180,000 followers, and a podcaster with 199,000 followers. (I also tried to analyze TechCrunch’s account, but we have too many followers.) Who are these people? Well, you don’t actually get to find out until you actually start a campaign with Adly.
Walter Delph, who became Adly’s CEO a little more than a year ago, said this is part of his larger strategy. One of Adly’s big selling points is the fact that advertisers aren’t just getting access to a lot of eyeballs. By enlisting celebrity endorsers, they’re hopefully prompting lots of conversation and engagement, i.e. reach that’s “earned” rather than paid for. The company’s next step is building more tools to ensure that the conversation and engagement is happening.
To that end, Adly has been adding analytics to track the results of each campaign — the full reach of the message, the replies, the shares and the clicks. That dashboard, however, is really about looking back at a campaign (though customers get the data in real time, so they could adjust their spending accordingly). On the other hand, Delph said the celebrity matching tool is all about looking forward — it’s a way to get people started with Adly campaigns. He added that we can expect more features to come that take advantage of the company’s “reams and reams of data.”
By the way, even though Adly is known as a celebrity endorsement network, it’s actually broader than that. The company has relationships with 75,000 influencers, and Delph estimated that only about 2,000 of them are celebrities in the traditional sense — “By celebrity, what I mean is, if you walked down the street you would recognize them.” The other 73,000 aren’t at that level, but they have influence that’s valuable to advertisers (at least when it comes to certain topics).
MavenSay, a social recommendation app, just got a surge of unplanned downloads coming from Indonesia, and its founders are moving quickly to include Southeast Asia in its expansion plans, as a result.
The company’s Toronto-based co-founder, Jesse Dallal, said the two-month old app got 100,000 downloads over the past fortnight. It has a total of 130,000 downloads so far, and the sudden surge was tracked back to a power user based in Indonesia. They’re not sure which one it is, but the source of traffic points to the country, he said.
The way the app works is similar to Pinterest, in that users follow other users’ recommendations. These could cover places they’ve eaten at or music they’re listening to, for example. For its launch, MavenSay roped in what it called “influencers”—featured brands to follow such as Momofuku and Refinery29.
The Indonesian user that triggered the downloads isn’t a celebrity that MavenSay had canvassed, but was clearly influential enough over his or her social network to move the downloads, said Dallal.
“It’s been an unanticipated consequence of our [social] strategy,” he said, referring to the way things get viral on these recommendation platforms where people reblog items from influencers.
“We’ve reached out to influencers in North America, but we’re also going to reach out to influencers in Asia now. We’re thinking of coming out there and talking to users to understand what the differences in culture and usage might be,” he said.
MavenSay has seven people, including its three co-founders Dallal, Mike Wagman and Bryan Friedman. The small company can’t be expected to have concrete plans for Asia yet, but seeding interest in one of the world’s fastest-growing, mobile-hungry countries may pay off eventually.
According to mobiThinking, Indonesia has 260 million mobile subscribers, although those with data connections make up just 47.6 million, or 18 percent of that.
And Indonesians have been quick to embrace social networking sites, with fierce loyalties once something sticks. Aged social network, Friendster started to pivot towardsAsia around 2008, when it realised that 90 percent of its user base was coming from the region. While it was, by that time, lagging behind Facebook globally, some markets like Indonesia stayed loyal to Friendster.
Several users on Tumblr and Twitter are making claims of this being "the end" to the blogging platform, or are feeling betrayed by Tumblr CEO David Karp. Many are also expressing fears of Tumblr going the way of Flickr, a previous acquisition of Yahoo, or even makingdramaticstatements that Yahoo is tearing apart the Tumblr family Read more...