There are lots of interesting services that provide social distribution and the inclusion of interesting content into media releases. PitchEngine is one that springs to mind. But Coca Cola, a company that often leads the way in marketing and communications, has a very interesting strategy. This video from a Ragan Communications event last month, has [...]
The post Will social media kill off media releases forever? That's that goal of Coke's PR team [VIDEO] appeared first on Anthill Online.
Oink -- a user-review app created by Kevin Rose's startup lab Milk before Milk was acquired by Google and Rose later joined Google Ventures -- never made it past its six-month birthday, but today the name and domain at least are getting another lease of youthful life. Virtual Piggy, a payments service aimed at minors (COPPA-compliant, with parental controls and an educational bent) is today rebranding as Oink after buying the domain, trademarks and social marks from Milk (not Google) for $ 57,500.
TechCrunch » Social
The relationship between Instagram and competitor Mobli, a photo- and video-sharing app out of Israel, has been a rocky one. Today Instagram blocked Mobli's access to the Instagram API, effectively making users choose between the two.
TechCrunch » Social
Buffer, the social media scheduling service, experienced a potentially brand-damaging security breach last month that saw a slew of weight-loss spam posted to Twitter and Facebook on behalf of its users. And although it turned out to be the company's database provider, MongoHQ, that was the origin of the compromise, Buffer, by its own admission, was squarely to blame as it hadn't encrypted access tokens for the social media services it supports. Today the startup is announcing a host of new security measures, including encrypting user email addresses and access tokens, and 2-step login, in a bid to restore confidence in its wares.
“With all that trust given to us, despite the big mess, we wanted to really step up our game in terms of safety and security,” writes the company on its blog. “For the past few weeks, we have been focusing on making Buffer the safest, most secure way for you to manage and publish to your social media accounts. We have a number of awesome things to show you. The most important step in this process is a feature we're announcing today: 2-Step Login”.
An optional setting for all Buffer users, 2-step login requires an additional security code to login to your Buffer account. It can be powered by SMS, requiring each user to register a mobile phone number with their account, or Google Authenticator, Google's own 2-step authentication app for iOS and Android. Both single and team Buffer accounts are supported. It's worth pointing out, however, that 2-step login, though a very sensible move, especially since a brand's image is essentially in the hands of its employees and Buffer's security, wouldn't likely have prevented the recent breach. But it's a good thing, nonetheless.
To that end, Buffer has also added encryption for user emails addresses and access tokens for social media services (Twitter, Facebook, Google+ etc.), preventing exactly the kind of hack that caused last month's “big mess”, as well as having all of its own team members change their passwords and set up two-factor authentication (where possible) on accounts for Google, Github, Stripe, HipChat and Dropbox. The thing about security is it's only as strong as the weakest point in the chain, and that is more often people.
TechCrunch » Social
When EMC CEO Joe Tucci addressed a crowd of 15,000 attendees at EMC World last year, he made a somewhat startling prediction: a number of today’s computing giants won’t survive the current period of disruption.
PreneurCast is a podcast for entrepreneurs by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. This week, Pete and Dom finish off the Q&A questions from Episode 100, their live Q&A session. Questions covered in this episode include: Should I focus on promoting myself More Info »
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B2B e-Commerce: Dive in
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Social Business — Definitive Results?
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Hello Big Data, Goodbye Privacy
Companies like NEC Corp. use security camera footage to understand the behavior of crowds and to "detect abnormalities" to improve safety. But what’s the reality? Security gained … or privacy lost?
It’s an Open Source World, After All
Today, there’s no need to make decade long commitments, where software is free to try, where proof of concepts (POC) can be delivered in days or weeks, and where newly developed applications can become operational in weeks or months versus years.
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Instagram is a great app for sharing creative and unique pictures. We have to admit though, we're starting to see some patterns emerge in the users we follow.
In an incredibly thorough and highly scientific process, we narrowed down all of Instagram into 10 users. These users are everywhere, they weave in and out of our lives and feeds, constant, like the North Star or Kevin Bacon. You'll recognize them instantly — they're your friends, family, colleagues. They are you
Look through our list and see if there's anyone you recognize, or anybody we forgot. Read more...
How will the adoption of mobile devices and social media affect your Customer Experience strategy? Are you reaching your organisation's customers through these touch points?